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New Escapist Column! “Avatar: The Way of Water” and the Failed 3D Revolution…

I published a new In the Frame piece at The Escapist this evening. With the release of Avatar: The Way of Water, which is being rightly praised for its use of 3D, it seemed like a good opportunity to discuss the failed 3D revolution sparked (in part) by the original Avatar.

The standard narrative is that 3D was never going to work as a format, and that its death was inevitable. However, there were quite a few successful and well-received 3D movies released around the time of the original Avatar: Coraline, Gravity, The Adventures of Tintin, Hugo, The Life of Pi, The Great Gatsby, Holes. These were all movies with directors willing to play with the format in fun and creative ways, that leaned into the technical possibilities. The problem that arose was similar to a wider problem in the industry at that time, the rejection of filmmaking at that scale as a craft that relied on strong creative vision.

You can read the piece here, or click the picture below.

295. Jaws 3 (Jaws 3D) – Shark Week 2022 (-#75)

Hosted by Andrew Quinn, Darren Mooney and Emma Kiely, and this time with special guest Joey Keogh, The 250 is a weekly trip through some of the best (and worst) movies ever made, as voted for by Internet Movie Database Users. New episodes are released Saturdays at 6pm GMT.

This week, we’re doing something a bit unusual. To line up with Shark Week, we are covering the Jaws franchise. So today, Joe Alves’ Jaws 3.

Working with eccentric billionaire Calvin Bouchard, Sea World is planning to open a new and expensive underwater attraction. However, these plans are complicated when a shark finds its way into the park. Eager for publicity, and sensing a rare opportunity, Bouchard hopes to capture the shark and hold it in captivity to draw audiences. However, remembering their ordeal on Amity Island, Michael and Sean Brody wonder is the terror is only beginning.

At time of recording, it was ranked 75th on the lists of either the worst movies of all time on the Internet Movie Database.

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In Defense of “Obnoxious” 3D…

Discussing the upcoming adaptation of Marvel’s The Avengers, it was strange to hear director Joss Whedon assure fans that the film would not be “obnoxiously 3D.” I am hardly the biggest fan of 3D, for a multitude of reasons I’ll undoubtedly get into in a minute, but I can’t help but feel a little disappointed. After all, since Whedon isn’t filming in 3D, what’s the point in doing it at all if you aren’t at least going to treat it like the gimmick that it is?

Out of their depth?

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Re-Release Me… Let Me Go… Hollywood and Re-Releases…

So, yep. It’s a bad time for the US box office. The Lion King, a movie first released in 1994, managed to hold on to the number one spot at the top of the charts for two whole weeks, and ranking higher than any new release in its third week. If anything, the major movie studios have been very quick to jump on any trend that offers even the slightest hint of a money-making opportunity. It’s a trend one can easily see from the way that Hollywood pursues ideas. After Harry Potter was a breakout hit, every studio in town was looking for a young adult franchise to adapt to the big screen. After The Dark Knight, it became customary to plan for the superhero sequel before the original even hit theatres. It’s a trend even more obvious with technological gimmicks. After Christopher Nolan proved that you could make money in Imax, it seemed every other movie was being released in the format (even if it didn’t warrant it). Avatar led to a wave of 3D releases, which seemed to be growing old fast. So the success of a film originally released nearly two decades ago in the cinema, remastered in 3D, is pretty much assured to be the next big thing.

I'd be lion if I didn't admit I want to see it...

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Stop Motion Capture: Time to Worry About Tintin?

Mars Needs Moms bombed at the box office. Badly. Really badly. Ignoring the fact that Disney is in need of another hit, the failure of the Seth-Green-starring Robert-Zemeckis-produced motion-capture 3D CGI films raises serious questions about the future of that particular animation style. However, I wonder if it’s playing across the minds of Steven Spielberg and Peter Jackson as they add the finishing touches to their Tintin adaptation.

All at sea?

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Non-Review Review: Tron Legacy

I admired the original Tron perhaps because of what it attempted rather than because of what it accomplished. It was brave and bold, and it demonstrated more than any other film of its time what was possible with computer-generated imagery – it was a statement of intent and a proof of concept. However, it was also somewhat awkward and clunky – to the point that several sequences in the movie had to hand-animated rather than digitally modelled, because time and technology worked against the crew. It was very much a movie of its time, held back by the status of the industry at the time – and yet inspiring a whole new generation of film-goers and film-makers as to the possibilities. It seems only fitting, perhaps, that Tron: Legacy took so long to make it to the screen – those impressionable young future movie-makers have come of age in the thirty years since the original. In many ways, the sequel feels like a debt is being repaid – here’s a chance to see the original and daring vision as it was imagined all those years ago.

I haven't got a Clu...

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Paradise Lost & Found: Milking Milton

Sometimes you hear a movie pitch and you think “man, that’s a good idea”. This is not one of those ideas. Apparently Hollywood has run out of modern fantasy books and comics to adapt and have set their eyes to a somewhat higher brow work: Milton’s Paradise Lost. I loved that book in secondary school almost as much as I loved Dante’s Inferno (the rest of The Divine Comedy I could take or leave, to be brutally honest). Anyway, you’d think I would be rejoicing at the news of the adaptation, but my cynical nature betrays itself here. You see, here is exactly what the producers had to say about the proposal:

…the project tells the story of the epic war in heaven between archangels Michael and Lucifer, and will be crafted as an action vehicle that will include aerial warfare, possibly shot in 3D.

Yes, it’s a 3D “aerial warfare” movie. I’m waiting for the announcement that Sam Worthington will play Satan and Vin Diesel will play the “one day away from retirement” Archangel “my friends call me Gabe” Gabriel.

That pitch meeting obviously didn't go well...

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Going Looney About 3D…

Well, as far as 3D is concerned, I’m not convinced, despite it’s increasing presence in the market place. However, after all my time criticising post-rendering in 3D or how certain films don’t necessarily need the gimmick, maybe it’s about time I got a little bit excited about 3D and stopped complaining so damn much. Or at least recognised that it’s not all bad. The good news of which I speak? The Looney Tunes are coming back… in 3D.

This coyote is about to get ugly...

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Man of Iron, Feet of Clay: Nothing Succeeds Like Success…

A little while ago, I mumbled something about how ‘failure’ didn’t really mean much, despite how often the term was thrown around in discussions about films like Watchmen and Kick-Ass. They generally made their money back, received cult attention and didn’t enter the history books as massive wastes of time or energy – which I figured was kinda fair given that neither example was a box office bomb in the style of, say, Motherhood, Uma Thurman’s last film (opening weekend of £88 at the UK box office – I’m not kidding and I didn’t omit an ‘m’). Still, it looks like success isn’t a particularly better deal, given what is circulating on the web regarding Iron Man 2 and its opening weekend – just shy of $130m, I believe. When is success not success?

There may be blood in the water... but Ivan isn't the only shark circling...

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Can Avatar Save Blu Ray?

Avatar is already the fastest selling Blu Ray of all time, knocking The Dark Knight from its perch. But what really struck me is how close the Blu Ray sales figures – estimated at 2.7m – are closing in on the DVD numbers – 4m. Could Avatar not only save the planet, but also the home media format?

Blue Ray?

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