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New Escapist Column! “Avatar: The Way of Water” and the Failed 3D Revolution…

I published a new In the Frame piece at The Escapist this evening. With the release of Avatar: The Way of Water, which is being rightly praised for its use of 3D, it seemed like a good opportunity to discuss the failed 3D revolution sparked (in part) by the original Avatar.

The standard narrative is that 3D was never going to work as a format, and that its death was inevitable. However, there were quite a few successful and well-received 3D movies released around the time of the original Avatar: Coraline, Gravity, The Adventures of Tintin, Hugo, The Life of Pi, The Great Gatsby, Holes. These were all movies with directors willing to play with the format in fun and creative ways, that leaned into the technical possibilities. The problem that arose was similar to a wider problem in the industry at that time, the rejection of filmmaking at that scale as a craft that relied on strong creative vision.

You can read the piece here, or click the picture below.

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