Set It Up is a loving ode to the classic romantic comedies of the nineties, harking back even further to their antecedents, the screwball comedies of the forties.
The basic premise of Set It Up is straightforward. Zoey Deutch is Harper, the personal assistant to Lucy Liu’s Kirsten. Kirsten is a cutting-edge sports journalist, and Harper is an aspiring writer who found herself working as a personal assistant and has been unable to extricate herself from that situation. Glen Powell is Charlie, the personal assistant to Taye Diggs’ Rick. Charlie hopes to leverage his experience with Rick into a successful and prosperous career, if he can survive Rick’s temper tantrums.

Their chemistry is through the roof.
Following a chance encounter while picking up a delivery late one night, Charlie and Harper hit upon a cunning plan to escape the ridiculous demands of their bosses. Charlie and Harper will use the positions of trust afforded to them as personal assistants in order to trick their bosses into a relationship. Their logic is that a potential romance would eat into Kirsten and Rick’s free time, and thus afford Charlie and Harper more personal time. Charlie can reconnect with his increasingly estranged girlfriend, while Harper can try to become the writer that she always wanted to be.
It is perhaps churlish to describe Set It Up as formulaic, as the primary appeal of the movie is in watching a charming cast navigate a modern spin on a variety of classic romantic comedy tropes. There are perhaps moments when Set It Up leans a little too heavily into its genre trappings, and there are moments when its attempts to update genre conventions for the twenty-first century don’t exactly land. Nevertheless, the film is elevated by charming central performances and breezy yet witty script that understands the mechanics of the genre enough to know when to play with them and when to play them straight.

Will we see some PDAs from the PAs?
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