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Perfect ’10? Summer So Far…

Am I the only person hugely disappointed with the summer so far this year? I mean, the summer isn’t traditionally where you find the best movies of the year, at least no more or less than any other time of year, but I’m not looking for great movies, just good ones. just solidly entertaining ones. At the most basic level, I’d settle for just an excuse to go to the cinema on a Friday night (although I’m sure my better half is glad of the weak string of movies – it really frees up our schedule). What the hell is wrong here?

Leo's looking for good movies too...

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Off the Beaten Trail(er): Trailers and Spoilers

Trailers are a bit of a double-edged sword. On one hand, they tease you with footage from that upcoming realise you’ve been anticipating (or can even get you excited about one you couldn’t care less for) – but that comes at a price. More often than not, trailers frequently spoil the film that they advertise. There are quick shots of action, but you can see something that doesn’t occur until more than half-way through the film, or a comedy which frequently includes its best laughs in the trailer. Of course, this makes sense – if you want to convince an audience to see a comedy, the trailer needs to make ’em laugh, so you include the really hilarious scenes; for an action movie, you want to tease what you have, so show them clips from the climax (usually larger than the other action scenes). So what are we supposed to do?

We actually need something like this...

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Non-Review Review: Get Him to the Greek

I quite enjoyed Get Him to the Greek. It wasn’t quite as wonderfully put together as Forgetting Sarah Marshall, but it’s a pleasant little comedy that treads familiar ground, but in a witty and confident manner. The movie isn’t exactly a laugh-a-minute, it is one of the better major releases so far this summer.

Aldous is about to have his world rocked...

Note: My brother and correspondent, Ciaran, reviewed the film earlier in the week. My thoughts aren’t too different than his – save a few details here or there (I maybe liked it a tiny bit more). It’s well worth a read.

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Non-Review Review: Get Him to the Greek

I’m a big fan of Russell Brand but he seems to be somewhat overshadowed by Jonah Hill in Get Him to the Greek.  Hill easily steals the show and is the main reason this film is funny, I may even go as far as saying he’s the only reason this movie is funny.  Without Hill this movie may have fallen down, but luckily he keeps everything a float throughout the course of the film.

It's only rock'n'roll but we like it...

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Win Tickets to Irish Premiere of Get Him to the Greek…

Hey there, the always cool guys over at Universal are looking for suggestions for questions for a Q & A session with Get Him to the Greek stars Russell Brand and Jonah Hill that will follow the Irish premiere next Tuesday night. They’ve also got a competition for a few tickets to the event itself. If you want to check it out, just pop on over to their facebook, right here.

The competition isn't THAT serious...

Are Spin-Offs the New Sequels?

It seems that year-on-year, the cinemas are flooded with sequels to banal action movies. This year we have Iron Man 2, Shrek 4, Predators and Sex and the City 2, among others. It’s been that way for years. If you summer blockbuster isn’t an adaptation (of television show, novel, comic book, earlier film or even video game), chances are that it is a sequel (or a prequel). It makes shrewd business sense. Given the huge amount of money spent on these tentpoles ($150m for just the production budget, let alone other costs), so it feels somewhat safer to spend it on a known quantity. Franchises have built in fanbases, more merchandise, already had several DVD releases (which means more people are aware of it than casual cinema goers), which means a bigger audience, more awareness and more money. It can be quite exhausting, however, from a cinema goer prospective. However, Hollywood likes to innovate in its own insanely boring way. Much as they redefined cinema by bringing back a gimmick from the fifties, and turned the glut of sequels into prequels, it appears Hollywood has found a new way of generating money from established properties: the spin-off.

Think of the Gross, baby!

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Irish-Exclusive Get Him To The Greek Clip…

Thanks to the guys over at Universal Pictures Ireland, check out this Irish-exclusive web clip from the upcoming Russell Brand and Jonah Hill film Get Him to The Greek, the spin-off from the rather wonderful Forgetting Sarah Marshall. It is probably our most anticipated comedy of the year. Give the clip a look below, and put the candy in the jar. Parental advisory.