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Non-Review Review: Get Him to the Greek

I quite enjoyed Get Him to the Greek. It wasn’t quite as wonderfully put together as Forgetting Sarah Marshall, but it’s a pleasant little comedy that treads familiar ground, but in a witty and confident manner. The movie isn’t exactly a laugh-a-minute, it is one of the better major releases so far this summer.

Aldous is about to have his world rocked...

Note: My brother and correspondent, Ciaran, reviewed the film earlier in the week. My thoughts aren’t too different than his – save a few details here or there (I maybe liked it a tiny bit more). It’s well worth a read.

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Non-Review Review: Get Him to the Greek

I’m a big fan of Russell Brand but he seems to be somewhat overshadowed by Jonah Hill in Get Him to the Greek.  Hill easily steals the show and is the main reason this film is funny, I may even go as far as saying he’s the only reason this movie is funny.  Without Hill this movie may have fallen down, but luckily he keeps everything a float throughout the course of the film.

It's only rock'n'roll but we like it...

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Are Spin-Offs the New Sequels?

It seems that year-on-year, the cinemas are flooded with sequels to banal action movies. This year we have Iron Man 2, Shrek 4, Predators and Sex and the City 2, among others. It’s been that way for years. If you summer blockbuster isn’t an adaptation (of television show, novel, comic book, earlier film or even video game), chances are that it is a sequel (or a prequel). It makes shrewd business sense. Given the huge amount of money spent on these tentpoles ($150m for just the production budget, let alone other costs), so it feels somewhat safer to spend it on a known quantity. Franchises have built in fanbases, more merchandise, already had several DVD releases (which means more people are aware of it than casual cinema goers), which means a bigger audience, more awareness and more money. It can be quite exhausting, however, from a cinema goer prospective. However, Hollywood likes to innovate in its own insanely boring way. Much as they redefined cinema by bringing back a gimmick from the fifties, and turned the glut of sequels into prequels, it appears Hollywood has found a new way of generating money from established properties: the spin-off.

Think of the Gross, baby!

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