There’s a lot to like about Shazam!
Most obviously, there’s the sheer joy that the film takes in live-action superheroics. It is, of course, something of a cliché to suggest that a certain film or television show “makes superheroes fun again.” Even just among the recent crop of superhero cinema, Spider-Man: Into the Spider-Verse, Incredibles 2, Ant Man and the Wasp, Thor: Ragnarok and Spider-Man: Homecoming can all claim to have injected fun back into the genre. (Indeed, for their myriad flaws, the problem with Justice League and Aquaman was not that they weren’t trying to have fun. Quite the opposite in fact.) So it is disingenuous to state that Shazam! reintroduces the concept of fun into the genre.

Dab-bling in superheroics.
However, Shazam! still takes an incredible amount of joy in playing with the tropes and conventions of the genre. Part of this comes built into the premise. While the character of Captain Marvel could be seen as an example of the “flying brick” archetype most effectively embodied by Superman, the most appealing part of the concept has always been his secret identity. Unlike other superheroes who simply change costume to fight crime, the character physically transforms into a superhero through the use of the magic word. Captain Marvel’s secret identity is Billy Batson, usually portrayed as a child or a teenager. There’s something endearing about the wish fulfillment that anchors that concept. Shazam! invites its audience to look at superheroics through the eyes of a child.
The first two acts of Shazam! are (mostly) a joy, an engaging riff on a playful concept that understands a large part of the appeal of superheroes to their target audience. Unfortunately, the film fumbles the ball in its third act. While the relative innocence and simplicity of Shazam! are a large part of its appeal, the climax of the film gets a little bit too boggled down in cynical worldbuilding, indulging in a bloated and over-extended computer-generated fight sequence that feels lifted from a much less playful and exciting film. To borrow an old cliché, Shazam! almost convinces its audience that a man can fly, but it just can’t stick the landing.

Zap to it.
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