Product placement. Sponsorship. Payola. Image branding. Advertising. Astroturfing. The use of media – old and new – to sell products to people – whether they know you’re selling it to them or not. It has always been a bit of a thorny issue – with laws popping up against the legendary, but ultimately unproven, “subliminal advertising” – the flashing of words and images between the stills of a movie so fast that the audience couldn’t actually see them (though some would claim that these images made a subconscious impression, it has been difficult to consistently reproduce – but it was still banned). The last few decades in particular have seen a flurry of rules and regulations attempting to regulate what you can sell to who and how. But is advertising that easy to regulate?

"The Mac - for the insufferable genius in all of us..."
Filed under: Movies, Television | Tagged: advertising ftc, advertising subliminal, astroturf, astroturfing, bloggers, blogging, federal trade commission, journalism, new media, old media, payola, placement, print media, product placement, regulations, subliminal advertising, subliminal messaging | Leave a comment »

























Is It Ever Appropriate to Slam a Movie Because of a Star’s Appearance?
Hmmm… Okay, maybe this isn’t entirely a fair example, but the thought occurred to me while reading the Guardian’s review of Couples’ Retreat and the reviewer spent his first paragraph critising Vince Vaugn’s weight. I wish I were kidding, but here’s the quote:
The review then goes on to make a somewhat valid criticism of his current career choices (while kicking Jennifer Aniston, which is just mean – if a little bit justified), but speaks little about the offending movie in general. I know that it isn’t really fair to complain about a review criticising a guy’s appearance – I acknowledge that woman are probably more affected by our image-conscious society – but is it ever really fair to slam a movie based upon the lead actor’s appearance?
Phat or fat?
Continue reading →
Filed under: Movies | Tagged: actors, appearance, celebrities, commentary, Couples' Retreat, film movies, image, jon favreau, the guardian, vince vaugn, weight | Leave a comment »