Product placement. Sponsorship. Payola. Image branding. Advertising. Astroturfing. The use of media – old and new – to sell products to people – whether they know you’re selling it to them or not. It has always been a bit of a thorny issue – with laws popping up against the legendary, but ultimately unproven, “subliminal advertising” – the flashing of words and images between the stills of a movie so fast that the audience couldn’t actually see them (though some would claim that these images made a subconscious impression, it has been difficult to consistently reproduce – but it was still banned). The last few decades in particular have seen a flurry of rules and regulations attempting to regulate what you can sell to who and how. But is advertising that easy to regulate?
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Filed under: Movies, Television | Tagged: advertising ftc, advertising subliminal, astroturf, astroturfing, bloggers, blogging, federal trade commission, journalism, new media, old media, payola, placement, print media, product placement, regulations, subliminal advertising, subliminal messaging | Leave a comment »
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