I published a new In the Frame piece at The Escapist this evening. With the upcoming release of Fantastic Beasts: Secrets of Dumbledore, it seemed like a good opportunity to take a look back at one of the more inert major franchises of the past decade or so.
The success of the Harry Potter movies made the extension of the franchise inevitable; and the intellectual property has expanded into theme parks and stage shows. However, the attempts to expand the world into feature films has met with frustrating results. So far, the Fantastic Beasts franchise has felt a little lifeless and inert, a blockbuster franchise driven by exposition and apocalyptic spectacle, rather than allowing the audience to really immerse themselves in the world as they did with the earlier stories.
You can read the piece here, or click the picture below.
Filed under: On Second Thought | Tagged: brand extension, fantastic beasts, franchise, harry potter, intellectual property, JK Rowling, wizarding world, wizards | 2 Comments »
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