It says a lot about the state of contemporary pop culture that the biggest movie of the year is essentially a clip episode.
Pop culture has always been vaguely nostalgic, evoking an idealised past and reminding audiences of times when the future seemed brighter. After all, much of the New Hollywood canon is explicitly nostalgic, sixties and seventies films that pay loving homage to the thirties and the forties, often explicitly; The Sting, The Godfather, Paper Moon, Chinatown, Bonnie and Clyde. The past has always had a certain allure for cinema, perhaps because that’s what pictures have always been; individual moments captured on film and frozen in time, removed from their original context. Film is simply those frozen images run together to create the illusion of movement and life. Every film is a time machine, some are just more explicit than others.

Assembly line.
However, there is something fascinating about the modern wave of nostalgia, the speed at which pop culture is consuming itself. Recent waves of seventies, eighties and nineties nostalgia are still cresting. Earlier this summer, Captain Marvel channeled some of this nineties nostalgia into blockbuster (and Blockbuster) form. However, it also feels like nostalgia is getting closer and closer to the present, brushing up against the current moment. In some respects, the success of Lady Bird is indicative here. After all, Lady Bird is a film that is explicitly nostalgic about the post-9/11 era, evoked through footage of the Iraq War and the sounds of Justin Timberlake playing at a teen house party.
Avengers: Endgame is a strangely nostalgic beast. It is not strange that the film is nostalgic; after all, this is something of a coda to a decade of superhero films. However, it is strange how that nostalgia brushes up against the present, the climax of the film feeling very much like a loving homage to Avengers: Infinity War, a film that only premiered one year ago.

Stark raving mad…
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Filed under: Non-Review Reviews | Tagged: avengers, avengers: endgame, avengers: infinity war, film, militarism, Movie, nihilism, non-review review, review, the past, time, time travel | 18 Comments »