I’ve been a bit less than impressed with the publicity work for The Wolverine. A trailer for a trailer? Exclusive teaser footage released via two avenues? It just seems a little counter-productive and more frustrating than intriguing. Following the reaction to both X-Men III and X-Men: Origins – Wolverine, you’d think that the trick would be to offer as much proof that things had turned around as possible, and as quickly as possible. Suspense works if we’re already sold. It doesn’t work if we’re more cautious than curious.
And I say that with a hint of optimism for The Wolverine. I actually quite like James Mangold. I even sort of enjoyed Knight and Day, probably much more than I should have. Hugh Jackman is charming enough you can forgive him anything. And the movie is based on the character’s defining solo story. Plus, you know, the trailer looks to borrow that pulpy charm of inserting Wolverine into popular history (in this case, World War II), which as much Wolverine’s mutant superpower as healing or claws. So I’m still on board.
Anyway, check out the trailer below and let me know what you think.
Filed under: Movies | Tagged: famke janssen, hugh jackman, James Mangold, Jean Grey, Knight and Day, Teaser campaign, trailer, twitter, wolverine, x-men, X-Men (film), X-Men Origins: Wolverine, X-Men: The Last Stand | 2 Comments »
the m0vie blog 