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In Defense of “Obnoxious” 3D…

Discussing the upcoming adaptation of Marvel’s The Avengers, it was strange to hear director Joss Whedon assure fans that the film would not be “obnoxiously 3D.” I am hardly the biggest fan of 3D, for a multitude of reasons I’ll undoubtedly get into in a minute, but I can’t help but feel a little disappointed. After all, since Whedon isn’t filming in 3D, what’s the point in doing it at all if you aren’t at least going to treat it like the gimmick that it is?

Out of their depth?

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A Despicable iPhone Gimmick…

Animated film Despicable Me was released Stateside at the weekend and it had a rather wonderful gimmick. An iPhone app. It was basically an app which translated what the adorable little yellow minions were saying, so that they could be understood by the audience. I’m on the fence about the idea, but you have to give credit where credit is due – it’s an absolutely ingenious idea, and one I can see slowly catching on.

These yellow guys are (i)phoning it in...

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