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A Despicable iPhone Gimmick…

Animated film Despicable Me was released Stateside at the weekend and it had a rather wonderful gimmick. An iPhone app. It was basically an app which translated what the adorable little yellow minions were saying, so that they could be understood by the audience. I’m on the fence about the idea, but you have to give credit where credit is due – it’s an absolutely ingenious idea, and one I can see slowly catching on.

These yellow guys are (i)phoning it in...

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