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Trail me Lies, Trail me Sweet Little Lies: Hollywood Trailers, Omission of Facts and Downright Lies

Movie trailers are a fickle bunch. Some spoil movies by revealing crucial plot twists. But there’s arguably something far more sinister than an advertisement which innocently gives a plot twist or two away: the movie trailer which actively lies to the audience. It’s a very dodgy advertising strategy, but sadly one that movie studios seem to be quite comfortable resorting to.

Machete: A Romantic Comedy...

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Trailer Talk: Views on Previews…

I love a good film story. Not necessarily a story about the inner workings of Hollywood or who is starring in what, more a story about how the film industry is working, relating to regular folks, engaging with audiences and about how the experience of going to the cinema may or may not change. So things like complaints about popcorn or iPhone movie apps excite me as much as pondering the true meaning of Inception or discussing the ending of Shutter Island. So, a particular story grabbed my attention over the weekend. Apparently a woman in China is suing cinemas for wasting her time with pointless advertisements. It’s certainly a story which grabbed my attention: 

Chen Xiaomei, a lawyer in Shaanxi Province, filed the lawsuit arguing that audiences were given no warning or indication on the ticket that ads before the film would run on for 20 minutes. That’s like almost an entire sitcom episode… of ads. Not only did this waste movie goers’ time, it also “violated their right to know and to choose.” 

I can certainly sympathise. 

Some of these ads can be quite (pop)corn-y...

 

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