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Do We See Too Much of Film Before It’s Released These Days?

It’s a week before The Dark Knight Rises is released, but I haven’t watched any new footage since the last time I posted a trailer for the film. And boy, has that been more difficult than I make it sound. It seems like every other day there’s a new TV spot or a clip being released. Last December, like The Dark Knight before it, the prologue to the film aired in certain Imax cinemas. Warner Brothers even taking the somewhat unexpected step of releasing the production notes to the public. While Warners and Nolan have actually managed to do a great job keeping the movie under wraps, this level of awareness is hardly uncommon these days. Do we get to see too much of a movie before it’s released these days?

Is too much information the Bane of modern movie-goers?

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New Dark Knight Rises Trailer

Man, it is taking enormous self-restraint not to look at every single one of the TV spots being released for The Dark Knight Rises. With less than a month to go, I think I’m doing quite well, limiting myself to these larger trailers. Anyway, here’s the latest two-minute look at the film. It’s more action-packed than the last couple, and it has a lot more humour. (I’ve always felt that people overplay the seriousness of Nolan’s Batman films – yes, they are quite heavy, but they don’t take themselves too seriously.) And, I feel like an idiot, but I just got that “what are you?” and “I’m Gotham’s reckoning” are a conscious call back to “what are you?” and “I am Batman” from Batman Begins. D’oh.

Trailer Talk: Views on Previews…

I love a good film story. Not necessarily a story about the inner workings of Hollywood or who is starring in what, more a story about how the film industry is working, relating to regular folks, engaging with audiences and about how the experience of going to the cinema may or may not change. So things like complaints about popcorn or iPhone movie apps excite me as much as pondering the true meaning of Inception or discussing the ending of Shutter Island. So, a particular story grabbed my attention over the weekend. Apparently a woman in China is suing cinemas for wasting her time with pointless advertisements. It’s certainly a story which grabbed my attention: 

Chen Xiaomei, a lawyer in Shaanxi Province, filed the lawsuit arguing that audiences were given no warning or indication on the ticket that ads before the film would run on for 20 minutes. That’s like almost an entire sitcom episode… of ads. Not only did this waste movie goers’ time, it also “violated their right to know and to choose.” 

I can certainly sympathise. 

Some of these ads can be quite (pop)corn-y...

 

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