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Trailer Talk: Views on Previews…

I love a good film story. Not necessarily a story about the inner workings of Hollywood or who is starring in what, more a story about how the film industry is working, relating to regular folks, engaging with audiences and about how the experience of going to the cinema may or may not change. So things like complaints about popcorn or iPhone movie apps excite me as much as pondering the true meaning of Inception or discussing the ending of Shutter Island. So, a particular story grabbed my attention over the weekend. Apparently a woman in China is suing cinemas for wasting her time with pointless advertisements. It’s certainly a story which grabbed my attention: 

Chen Xiaomei, a lawyer in Shaanxi Province, filed the lawsuit arguing that audiences were given no warning or indication on the ticket that ads before the film would run on for 20 minutes. That’s like almost an entire sitcom episode… of ads. Not only did this waste movie goers’ time, it also “violated their right to know and to choose.” 

I can certainly sympathise. 

Some of these ads can be quite (pop)corn-y...

 

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