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Non-Review Review: UglyDolls

UglyDolls exists in the “uncanny valley” of modern children’s animated films.

Films like UglyDolls are a reminder of how profoundly Pixar has altered the cinematic landscape, and shifted expectations in terms of what audiences – young and old – expect from these sorts of films. Most obviously, the basic premise of UglyDolls echoes that of Toy Story; in much the same way that, say, The Emoji Movie mirrors Inside Out. This is a film about sentient toys trying to find an existential justification for their existence, often defined in terms of their relationship to a child. UglyDolls is a movie aout misfit toys cast out from the factory assembly line, wondering if they will ever be worth of love.

All dolled up with nowhere to go.

To be fair to UglyDolls, it is much better than The Emoji Movie. At the very least, UglyDolls understands that the film needs to be ordered around a strong central theme. UglyDolls has a solid conceptual basis, a familiar children’s movie allegory, and a very straightforward narrative structure. That said, although somewhat less crass in its materialist ambitions than The Emoji Movie, the film feels cynically calculated in other ways. The casting of performers like Kelly Clarkson, Nick Jonas, Janelle Monáe and Blake Sheldon seems designed to move the film’s soundtrack album. And the premise is obviously toyetic.

Still, UglyDolls comes closer than most of these sorts of films to working, largely failing because it ultimately underestimates the maturity and intelligence of its target audience.

A glass apart.

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