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Battleship: Shred Your Street

Hi. The guys over at Universal just sent this on. It’s a piece of viral marketing for Battleship, the blockbuster that came out last week. It’s a nifty little tool that uses google maps to simulate a Battleship-style attack on a location of your choice. It’s not half bad, and a fairly clever use of google maps. Check it out here or click the image below.

Non-Review Review: Battleship

Battleship is a big American blockbuster. And, to be fair, it falls pray to a large number of the pitfalls of those sorts of films. There’s more action than thought. There’s lots of CGI filling the scenes. It rigidly adheres to a formula. It’s characters aren’t developed beyond shallow archetypes. However, I can forgive most of these flaws because Peter Berg actually makes this fun. I can very honestly and shamelessly admit that this was the most fun big dumb blockbuster that I’ve seen since Independence Day or perhaps The Rock. And that’s quite a compliment. It’s never anything more than it claims to be, but does well not to take itself too seriously.

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New Battleship Trailer

The guys over at Universal just sent on this latest trailer for their summer blockbuster Battleship. Being entirely honest, I’m not quite sold on the nautical adventure yet, if only because it looks a little bit too much like Transformers… but with boats. Still, I’m willing to be convinced, and I think the movie could work, if it manages to avoid the heavy-handed dour seriousness that sucked the fun out of Michael Bay’s film series. There is, after all, plenty of room for fun in blockbuster cinema and I hope this could offer the fun of something like Real Steel. Personally, I think it’d be worth it simply to hear Liam Neeson utter the line “they sunk my battleship” with the utmost gravitas. (I don’t actually know if he does, but that’s really been something I’ve been hoping for since he was cast. I’m actually 100% serious, I’m imagining the dramatic pauses and everything.)

Anyway, here the trailer is. Make up your own mind on it and let me know.