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New Escapist Column! How Disney Have Monetised Spoiler Culture…

I published a new piece at Escapist Magazine over the weekend. I’ve been thinking about this for a little while, since the release of Avengers: Infinity War and Avengers: Endgame, and it came bubbling to the surface with the announcement that the first episode of The Mandalorian would include “a dramatic Star Wars-universe spoiler in the first episode.”

This got me thinking about the way in which, more than any other mass media company, Disney have weaponised spoiler culture as a selling point, to create urgency among consumers and to use that to drive the market. They have also used it to shape the conversation, to control what can or cannot be said about their films and at what point. Spoiler culture has grant Disney a surprisingly strong control of the fandom-driven market. It’s an incredibly canny move from the company, one which has exploited a core part of current nerd culture.

You can read the piece here, or click the picture below.