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Non-Review Review: Captain Marvel

The biggest problem with Captain Marvel is one of spoiler culture.

“Spoiler culture” is a fascinating cultural phenomenon, and one that is interesting as a facet of cultural consumption that arose parallel with the internet. It is perhaps a logical extension of the manner in which information flows these days. Information travels instantly and in all directions, quickly consumed and quick disseminated. In the nineties, it was easy (or easier) to avoid spoilers to films like The Usual Suspects or The Sixth Sense. After all, there was no Twitter or Facebook to share information. If somebody had already seen the film, they had to be physically talking to somebody else to discuss it, and it was posisble to establish the ground rules for the flows of information before the conversation progressed.

In an era where simply being on the internet exposes a person to torrents of information, the advent of “spoiler culture” seems logical and rational. People want to be surprised. People don’t want to know the finer points of a story before witnessing it first hand. People do not want the easter eggs given out or the finer details dissected. This is an understandable response. Having an experience described is no match for actually having that experience first-hand. So a culture has grown up online about preserving surprise and controlling the flow of information. This is fine. This is healthy. This is good. Mostly “spoiler culture” is just common courtesy and common sense. A reviewer should not reveal anything to a reader that they themselves would not want to know.

As with any philosophy, there is a tendency to take things too far. Sometimes “spoiler culture” descends into self-parody. Reviewers were famously told not to reveal any information about the plot of Blade Runner 2049, which ironically made it very hard to sell the movie to a potential audience. Some more extreme adherents felt betrayed when Sony released a trailer for Spider-Man: Far From Home before Avengers: Endgame, as if the fact that Sony was making another Spider-Man movie would give away the resolution to the cliffhanger from Avengers: Infinity War. Naturally, Infinity War came with its own massive spoiler-warning from the studio, with reviewers told that “Thanos demands [their] silence.” This despite the fact the ending was lifted directly from a comic.

Captain Marvel embodies the worst impulses of “spoiler culture” because it confuses a logical and organic narrative development for a big twist. There is a reveal that comes around the half-way mark of the two-hour film which fundamentally changes the nature of the story being told. It plays against the story that had been set up to that point, and is positioned as a game-changer. It is a “twist.” It is a “big” moment. It is the kind of development for which Thanos would demand silence. Except it’s not really. It is not an actual twist. It is a plot point. It is a story beat. It is a part of the story that makes a great deal of sense in the context of the story as it is being told. However, Captain Marvel decides to play this game-changing story beat as a revelation.

There are a couple of big issues here. Most obviously, the actual narrative development is quite literally the only way that Captain Marvel could go without becoming something completely and irredeemably monstrous, so it is entirely predictable. (The twist is only a surprise to audience members who genuinely believe that Marvel’s first female-led superhero movie is likely to play out as extreme white nationalist propaganda.) More than that, though, it creates a larger problem with the flow of the story. The decision to play this story beat as a twist means the film has to conceal its hand for the first hour and fifteen minutes. This means that Captain Marvel is almost half-way over before any member of the cast gets any real character development.

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