The shared universe is a feature of comic book storytelling that has gradually crept into the mainstream.
In some ways, it is a logical escalation of the concept of sequels, a way of expanding storytelling opportunities in a way that beacons in fans of existing properties. The shared universe is a prime example of modern pop culture’s investment in intellectual property ahead of personality, where the familiar concept behind a film or television series is often as attractive as any star headlining. The Marvel Cinematic Universe is perhaps the most successful example, spanning movies, novels and television shows all (in theory) set within the same fictional world.

It’s a big universe out there.
The shared universe has become the default mode for big-budget storytelling in the twenty-first century, a structure towards which studios aspire. The most obvious examples are the shared comic book universes from Disney and Warner Brothers, with another coming from Sony in the near future. However, there are countless other examples. Disney has begun constructing standalone stories within its Star Wars universe. James Wan has built up an unlikely blockbuster horror shared universe.
The Defenders is an interesting beast, the culmination of a shared subuniverse. It brings together the primary characters from Daredevil, Jessica Jones, Luke Cage and Iron Fist in their own weird little corner of the shared Marvel cinematic universe.

Devil in the details.
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