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Trial and Trailer: The Perils of Publicity in the Internet Era

It is a cliché to suggest that trailers are spoiling movies.

Clint Eastwood was complaining about the trend more than a decade and a half ago, lamenting, “Half the time you go and watch a film, you see eight or 10 different trailers and you’ve seen the whole plot line. There’s really no reason to go see the film.” While film fans might look back nostalgically on classic trailers like Alien or Point Blank, the truth is that movie trailers have always been a bit of a haphazard artform. The trailer for Carrie is as spoilery as any modern trailer.

At the same time, there is a definite trend in contemporary trailers – especially for big blockbuster releases – to ensure that the audience knows exactly what they are going to get. This is most obvious in trailers like Alien: Covenant or Spider-Man: Homecoming, which go beyond spoiling the entire plot thread to spoiling big moments from the film; memorable cameos or distinctive sequences. When dealing with spectacle driven films like Kong: Skull Island, there is a conscious effort to load the trailer with spectacle, revealing monsters and set pieces.

To be fair, this is arguably more of a problem with big budget summer releases. These trailers typically belong to blockbusters that have to absolutely saturate the market in order to build hype, releasing trailers more than a half a year before release or even offering trailers for trailers. It is inevitable that this desire to effectively carpet-bomb the media landscape with footage will reveal far too much about the film in question, particularly for those who task themselves with keeping track of this information. The sparse understated trailers for smaller films like Get Out are a blessing.

It is interesting to wonder what drives these creative decisions, why studios are saturating the market with trailers that seem to lay out every beat ahead of time and which effectively promise every twist that will be delivered over the course of the narrative. There is a lot to be said for the joy of seeing a film blind, without knowing exactly what is coming and how it will be delivered. It seems reasonable to argue that the job of a trailer is to tease, to offer the viewer a hint of what is in store, instead of mapping out how they might spend two hours of their lives.

However, while these views are quite common on the internet and among film fans, it is interesting to wonder whether they reflect the opinions and taste of the mass audience. Is this increasing tendency towards spoiler-heavy trailers that plot out the entire arc of a film are driven by the tastes of audiences? Is this how the majority of viewers want their entertainment delivered, even if they would never frame it in those terms?

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Iron Fist – Dragon Plays With Fire (Review)

With Dragon Plays With Fire, it is almost as though Iron Fist remembered that it had its own story to wrap up and that it was not simply a lead-in to The Defenders.

The bulk of Iron Fist has been dedicated to setting up characters and concepts for use in The Defenders. Most notably, the series has devoted a lot of attention to developing the Hand, even repurposing large parts of the Iron Fist mythos to set Danny up as a key part of The Defenders by aligning him against the Hand. Shadow Hawk Takes Flight revealed that the Iron Fist was “sworn enemy of the Hand”, while The Blessing of Many Fractures suggested that the Hand played a role in the death of Danny’s parents.

“This makes me so angry that I might flash back to my parents’ death again!”

Iron Fist spent so long playing into The Defenders that it would easy to forget that the series has own narrative arc to fulfil. Indeed, it even seems like Iron Fist itself forgot about those obligations, to the point that Bar the Big Boss played almost like a season finale with Danny vanquishing Bakuto and the Hand before heading home with Colleen for some funky Tai Chi action. However, at the last minute, Bar the Big Boss seems to remember that Iron Fist still has to resolve the whole Harold Meachum business, and possibly set up a second season.

The result is that Dragon Plays With Fire is an incredibly rushed piece of television, covering what feels like multiple episodes worth story in the space of fifty minutes while also cramming in a bunch of sequel hooks to both The Defenders and a hypothetical second season of Iron Fist. The finale is deeply disappointing, much like the season before it. More than that, it is a constant reminder of how little of its own identity was afforded to Iron Fist.

“Oh hey, it’s the ending of Star Trek: Nemesis, everyone’s favourite Star Trek movie!”

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Iron Fist – Bar the Big Boss (Review)

It’s impossible to talk about Iron Fist without talking about cultural appropriation.

There are multiple reasons for this. The most obvious are baked into the character himself, from his origin all the way back in Marvel Premiere as a white guy who travels to a mystical Asian city and becomes better at kung fu than any of the inhabitants before returning to America. There’s also very much the conversation that has been happening around the television series, which has prompted larger debates about the role of Asian performers and culture in Hollywood. Finally, there’s the fact that show so expertly puts its foot in its mouth.

Shaping up…

Bar the Big Boss is the perfect point at which to address this. Again, for multiple reasons. The most obvious is that it represents the last point at which the most obvious aspects of Asian exoticism are in play; barring the closing scene of Dragon Plays with Fire, this episode is the end of the Hand and K’un Lun as narrative forces in the context of the larger narrative. It is also an episode that effectively allows Davos to lightly touch upon the issue of cultural appropriation before brushing his concerns aside by turning him into a stock villain.

But, really, the issue is so firmly baked into the Iron Fist mythos that it is impossible to talk about in isolation.

Warding off evil spirits.

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Iron Fist – Lead Horse Back to Stable (Review)

K’un Lun is a notable void at the heart of Iron Fist, even before the closing moments of Dragon Plays With Fire.

There are any number of terrible mistakes that were made during the production of Iron Fist, fundamental flaws that could easily have been avoided by a more competent and committed creative team. The series was assigned a showrunner with a horrific track record. The production team cast a lead actor without any raw charisma and who was incapable of doing his own stunts, while refusing to put the character in a mask. The series focused more on board room antics than kung fu fun. The Hand were used as the primary antagonist.

You shall not pass.

However, one of the most grating disappointments is the simple fact that a lot of the really fun and interesting stuff about Danny Rand happens long before he stumbles back into New York in Snow Gives Way. There is a solid argument to be made that Danny Rand is a third- or fourth-tier comic book character, but there undeniable cool parts of the Iron Fist mythos. None of them take place in the offices of Rand Industries. Iron Fist is the story of a man who gained his power by punching a dragon in a heart. Whatever an adaptation of Iron Fist should be, it should never be boring.

And, yet, for whatever reason, the first season of Iron Fist makes a point to consciously shoot around the more impressive and distinctive parts of the Iron Fist mythos, reducing its title character to a cut-rate (and ironically trust-fund) Matt Murdock. Danny left K’un Lun behind, and it was a terrible mistake.

The watcher on the pass.

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Iron Fist – Black Tiger Steals Heart (Review)

And so it becomes a little clearer what exactly Iron Fist is trying to do with the Hand.

Black Tiger Steals Heart reveals that Madame Gao is not the leader of the Hand, but instead one faction of the Hand. Presumably, Nobu was the leader of another faction of the Hand on Daredevil, although his interactions with Gao never seemed anywhere near as charged as they might otherwise be. Black Tiger Steals Heart properly introduces the character of Bakuto, a mysterious figure who has been lurking at the edge of the narrative since he was introduced as a friend of Colleen Wing in Felling Tree With Roots.

“Ay, Macarena!”

Bakuto is ultimately revealed to be a major player in the Hand, a character with ambiguous motivations and impressive influence. Black Tiger Steals Heart immediately sets Bakuto up as a cool idealist with progressive values and socialist leanings. He attracts young followers who seem genuinely devoted to them, arguing against capitalism as a philosophy and suggesting that the power of disaffected youth can be channeled in a more constructive manner. Contrasted with Gao’s capitalism or Rand Industries’ exploitation, Bakuto makes a lot of sense.

Bakuto is ultimately revealed as a sinister cult leader looking to exploit the young people placed in his care, turning them into weapons through which he might wage war upon the establishment. Bakuto’s reinvention of the Hand away from Nobu’s Asian mysticism or Gao’s magical capitalism continues the theme of the Hand as a stand-in for American anxieties about foreign belief systems. In this case, Iron Fist treats the Hand as a reactionary critique of left-leaning social movements like Black Lives Matter or Bernie Sanders supporters.

Enjoy this, because this is the only Asian Iron Fist that you’re going to get.

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Iron Fist – The Mistress of All Agonies (Review)

Inevitably, being a street-level superhero show that owes a huge stylistic debt to Daredevil, Iron Fist inevitably wades into the whole “thou shalt not kill” side of superheroics.

Matt Murdock has spent the better part of two seasons wrestling with that same question. In the first season, he agonised over the question of whether he should kill Wilson Fisk, a criminal who was otherwise above the law. This angst informed episodes like Nelson v. Murdock and The Path of the Righteous. It was a reasonably solid plot line that worked as well as could be expected because it was rooted as much in Charlie Cox’s performance and Matt Murdock’s Catholicism as in any large moral or legal framework.

Knife to see you…

However, Matt Murdock revisited the question with less success during the second season. Confronted with Frank Castle’s lethal methods of crime fighting and an undead ninja cult, Matt found everything was up for debate. The series did not handle the dilemma with any real sense of grace. Frank Castle constructed a ridiculously elaborate moral dilemma in New York’s Finest, while Matt Murdock seemed to confess that the Punisher’s methods worked in .380. One of the most tone deaf sequences in the series had Frank Castle kill a bad guy so Matt would be spared.

Iron Fist puts it own spin on the age-old debate of vigilante morality. In keeping with the general tone of the series, the debate is lazy and clumsy, ultimately resolved through the same sort of tidy deus ex machina that got Danny proof of identity in Rolling Cannon Thunder Punch and control of his company in Eight Diagram Dragon Palm. It is not satisfying storytelling.

Supervillains understandably have fewer moral qualms about killing.

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Iron Fist – The Blessing of Many Fractures (Review)

As “The Last Defender”, Iron Fist bears the burden of tying most heavily into The Defenders.

This is not a surprise. This has been a large part of the Marvel Studios model, with productions teasing concepts and characters that will not arrive for quite some time. By the time that Thanos moves against Earth’s Mightiest Heroes in Avengers: Infinity War, it will have been more than half a decade since the stinger at the end of The Avengers teased his looming threat. Even since Samuel L. Jackson appeared at the end of Iron Man and Robert Downey Jr. dropped by the stinger in The Incredible Hulk, these teases have been a way of doing business.

Glowing yellow peril.

As such, it makes sense that the company would put a lot of groundwork into setting up the summer’s big-ticket crossover between the four different Marvel Netflix shows. Jessica Jones and Luke Cage had largely been their own thing, while Daredevil had devoted a considerable amount of time and effort to introducing concepts and ideas that would pay off down the line. However, as the last of the shows to be released before the big summer event series, Iron Fist carries a heavier burden than any of its predecessors.

Unfortunately, Marvel and Netflix seem to have wholeheartedly committed to the idea of the Hand as the enemy of choice for this eight-part crossover miniseries. And so Iron Fist gets burdened with the Hand.

“Time for snooping.”

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