I used to love going to the cinema and watching the trailers. Teasing me with movies I hadn’t heard of yet, showing me my first look at movies I was anticipating all summer or perhaps reaffirming my faith in a movie I’d written off. It doesn’t matter that the trailers always lie (Sweeney Todd is a musical? Not according to the trailer) or they spoil too much (not sure if it’s possible to spoil a historical biopic, but Public Enemies had a trailer which ran until Dillinger escaped in Indiana, which is at least two-thirds the run time), but I loved ’em. And if one of those trailers stunk, I didn’t mind, because there were five or six more waiting for me. I don’t mind having twenty minutes of advertisements before a movie (as happened when I saw The Hangover), but I do mind if these ads are focused on selling my things I don’t really want or care about.
I want to see more of this...
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