To get ready for Iron Man 3, we’ll be taking a look at some Iron Man and Avengers stories, both modern and classic. We hope to do two or three a week throughout the month, so check back regularly for the latest update.
How do you cash in on the success of a big-budget blockbuster comic movie? Especially a film that has gone on to be the most successful film of 2012, and one of the most successful films of all time? It’s a tough question, and I’d like to imagine that Marvel thought long and hard about how to capitalise off the success of The Avengers. After all, comics are a medium that have been trying any number of desperate ploys to maintain sales and to attract fans over the past decade, so it would be stupid not to try to turn some of the cinema-goers into comic book fans. I made the transition, so it can’t be that tough.
Avengers Assemble, an eight-issue miniseries, seems to have been created as an answer to that question. Not only does it carry the name used by the film in several international markets, it uses the iconic roster from the film, tries to tell what appears to be a continuity-light tale and comes from a high-profile creative team. Unfortunately, these factors all feel rather cynical, rather than a genuine attempt to court new readers.
Hey, it’s that guy, from that thing!
Filed under: Comics | Tagged: Avenger, avengers, bendis, black widow, brian michael bendis, captain america, hawkeye, Health, hulk, iron man 3, joss whedon, marvel, marvel comics, robert downey, Ultimates, Whedon | Leave a comment »
the m0vie blog 