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Does Hype Ruin Good Films?

Posted on August 25, 2009 by Darren

So, how was Avatar Day for you?

The word so far has been a resounding ‘meh‘, but still a somewhat enthusiastic one. Still, it’s nothing compared to the hype that has built up around the movie. A ‘game changer’, Avatar was rumoured to redefine movies themselves – ushering in the golden era of three-dimensional filmmaking. How does a film live up to that hype? In fairness, most of the comments on the preview footage have been relatively positive, but most seem a little disappointed. So, has the Hollywood hype machine spoiled a perfectly good movie?

Is James Cameron still king of the world?

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Filed under: Movies | Tagged: advertising, avatar, avatar day, blockbusters, classics, district 9, fans, films, hype, marketing, masterpieces, Movies, peter jackson, pr, star wars, The Dark Knight, watchmen | Leave a comment »

Great Film Adverts Are Even Better…

Posted on July 14, 2009 by Darren

I’m a sucker for great cinema. I’m an even greater sucker for ways of paying tribute to great cinema. Turner Classic Movies have launched their Summer Under the Stars season (where stars like Cary Grant and Sidney Poitier get a whole day dedicated to their classics over the month of August) with a variety of teaser posters which treat these movies as if they were brand spanking new. I have my own favourites of the collection after the jump, but it got me thinking about other great ways of advertising films. Not particular films, but cinema in general or classics. As an amazing experience.

I’ve come up with some great examples that I’ve been taken with lately.

If they showed these ads in cinemas, I'd be happy...

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Filed under: Movies, Television | Tagged: advertising, adverts, cinema, film advertisements, films, great films, high definition, montages, Movies, posters, sky, sky digital, sky hd, tcm, turner classic movies | Leave a comment »

Trailer Park Woes…

Posted on July 8, 2009 by Darren

I used to love going to the cinema and watching the trailers. Teasing me with movies I hadn’t heard of yet, showing me my first look at movies I was anticipating all summer or perhaps reaffirming my faith in a movie I’d written off. It doesn’t matter that the trailers always lie (Sweeney Todd is a musical? Not according to the trailer) or they spoil too much (not sure if it’s possible to spoil a historical biopic, but Public Enemies had a trailer which ran until Dillinger escaped in Indiana, which is at least two-thirds the run time), but I loved ’em. And if one of those trailers stunk, I didn’t mind, because there were five or six more waiting for me. I don’t mind having twenty minutes of advertisements before a movie (as happened when I saw The Hangover), but I do mind if these ads are focused on selling my things I don’t really want or care about.