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$400,000 won’t buy you a good review from Variety, but it will kill a bad one…

Far be it for us to gloat over the misfortune of a major industry publication, but this story of Oscar ‘payola’ caught my eye. Basically Variety has been accused of pulping a bad review for a film which provided the magazine with $400,000 worth of advertising revenue. The film is Iron Cross – don’t worry that you haven’t heard of the would-be Oscar contender. It’s only really claim to awards prestige is that it offered the last performance of Roy Schneider. However, that $400,000 has gone along way – a lot of film nerds now know all about the film, which wasn’t on the radar last week.

Variety sold

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