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New Escapist Column! On How “Avatar’s” Lack of a Cultural Footprint Might Be Its Best Feature…

I published an In the Frame piece at Escapist Magazine earlier this week, given the release of new concept art for the Avatar sequels.

Much as been made of the extent to which Avatar left no tangible pop cultural footprint, despite its massive financial success. It’s a fascinating conundrum, and almost impossible to imagine in this age of fractured fandoms and hot takes. Indeed, that lack of a strong cultural footprint might even be the best thing about it. For better or worse, Avatar was a film that millions and millions of people saw and enjoyed, before getting on with their lives. And in an era where films increasingly feel like religious events, there’s something vaguely comforting in that.

You can read the piece here, or click the picture below.

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