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Just Not My Hype of Thing: Countdown to Teaser Trailers, Hype Build-Up and Other Pre-Release Concerns…

Posted on April 5, 2012 by Darren

There is a tendency to romanticise the past, to engage in nostalgia for an era that never really was. Still, I can’t help but wonder if the internet has been a bit of a mixed blessing for movie fans looking forward to the next big Hollywood release. Sure, it’s full of commentaries and interviews and trailers. Occasionally, a film like Tron: Legacy or The Dark Knight will do something utterly wonderful to grab the attention of various film fans. However, it also feels, sometimes, that there’s a conscious attempt to push the hype machine into overdrive. I have no problem with anticipation, but I think making a teaser trailer for an actual trailer or even staging a countdown to a release date of a trailer might be a bit much, even to me.

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Filed under: Movies | Tagged: arts, August, Bryan Cranston, dark knight, hollywood, kate beckinsale, Movie, Teaser campaign, tim burton, total recall, trailer, trailers | 6 Comments »

Prometheus Second Trailer (& International Trailer)

Posted on March 22, 2012 by Darren

How far would you go to get your answers? What would you be willing to do?

– David

Ridley Scott’s Prometheus is getting gradually closer and the mystery seems to be unfolding a bit. These two trailers give a bit more background information on his latest science-fiction epic, and even hint at the possible link to Alien that the direct (and his cast and crew) have been so coy about. Those wishing to go in completely blind might want to skip them, but they can only raise anticipation. My own anticipation can’t get much higher. It’s my third most anticipated movie of the year (behind The Dark Knight Rises and Django Unchained), so it can’t climb too much further.

Anyway, here’s the second American trailer:

And here’s the international trailer which is a bit slower but has a bit more back story:

Filed under: Movies | Tagged: alien, arts, blade runner, charlize theron, Michael Fassbender, Noomi Rapace, Prometheus, ridley scott, science fiction, trailer | 2 Comments »

American Pie: The Reunion Trailer

Posted on February 27, 2012 by Darren

Universal have sent over their latest trailer of their American Pie: The Reunion film, that will be released shortly. I’m going to be entirely honest here, and concede that I think the franchise fell apart after the first instalment – much like the Saw series. Still, that said, the original American Pie was a randy teenage sex comedy for an entire generation, and bringing most of the original ensemble back is probably a smart move. After all, there are any number of iconic gross-out moments to be found in that first film. I’m not a huge fan, but I recall that original film with a wry and amused grin. I’ll let you make up your own mind, but here’s the trailer.

Filed under: Movies | Tagged: american pie, American Pie (film), American Reunion, Eddie Kaye Thomas, Reunion, Seann William Scott, Thomas Ian Nicholas, trailer, United States, universal | 2 Comments »

Captain America, $£%# Yeah! Trailer Remix

Posted on February 11, 2011 by Darren

What with the whole ridiculous argument about how Captain America: The First Avenger, with its politically-charged protagonist, would be sold overseas, it seemed inevitable that the superbowl trailer would be set to the anthem America $£%# Yeah! from that pop culture cult hit Team America: World Police. Anyway, the remix of the teaser works quite well, given that there were only 25 seconds of footage to play with. Have a look below, and then get some.

Filed under: Movies | Tagged: america fuck yeah, captain america, captain america: the first avenger, marvel comics, Matt Stone, remix, Super Bowl, team america: world police, trailer, Trey Parker, United States | 10 Comments »

All-Star Superman Trailer

Posted on December 17, 2010 by Darren

This post is part of the DCAU fortnight, a series of articles looking at the Warner Brothers animations featuring DC’s iconic selection of characters. I’ll be looking at movies and episodes and even some of the related comic books. We’ve reviewed the nine feature-length animations that Warner Brothers have produced to date. Although it isn’t released yet, All-Star Superman is planned to be the tenth. Enjoy the trailer.

Filed under: Movies | Tagged: All Star Superman, animation, comic book, dc animated universe, dc universe, dcau, grant morrison, preview, trailer, Warner Bros | Leave a comment »

Trailer Talk: Views on Previews…

Posted on September 13, 2010 by Darren

I love a good film story. Not necessarily a story about the inner workings of Hollywood or who is starring in what, more a story about how the film industry is working, relating to regular folks, engaging with audiences and about how the experience of going to the cinema may or may not change. So things like complaints about popcorn or iPhone movie apps excite me as much as pondering the true meaning of Inception or discussing the ending of Shutter Island. So, a particular story grabbed my attention over the weekend. Apparently a woman in China is suing cinemas for wasting her time with pointless advertisements. It’s certainly a story which grabbed my attention:

Chen Xiaomei, a lawyer in Shaanxi Province, filed the lawsuit arguing that audiences were given no warning or indication on the ticket that ads before the film would run on for 20 minutes. That’s like almost an entire sitcom episode… of ads. Not only did this waste movie goers’ time, it also “violated their right to know and to choose.”

I can certainly sympathise.

Some of these ads can be quite (pop)corn-y...

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Filed under: Movies | Tagged: ads, advertisements, advertising, arts, audiences, Chen Xiaomei, China, cinema advertisements, cinemas, film, Film trailer, hollywood, Ireland, Movie, movie theatres, Television advertisement, trailer | 4 Comments »

Trailing Off: Movie Trailer Music…

Posted on May 27, 2010 by Darren

Damn it. It’s happened again. About once a year, I’ll watch a trailer and something will stay with me. Not necessarily a line (though the sheer eighties-tastic-ness of the “How do we kill them?”/“How ever you can” exchange from the Predators trailer keeps bouncing around inside my head), but just something. Sometimes it’s a stunning image that inevitably looks better all isolated and alone within the trailer, but sometimes it’s a piece of music. I’m not talking about that stupid “let’s sample a pop song” mentallity that is the fare of comedies or romances or heart-rendering dramas, I’m talking about some solid instrumental work. Last year it was the rather wonderful “Two Steps from Hell” from the trailer to Star Trek. This year, it’s the wonderful and ominous and “could easily be written by frequent collaborator Hans Zimmer” tune “Mind Heist” from the Inception trailer which I raved about last week. It’s embedded below and well worth a listen.

It’s amazing what we remember, isn’t it? I’m quite partial to the “Hello Zepp” from Saw, for example, and the variations that Charlie Closer has done for the sequels. Which is odd, because I’m not a huge fan of the sequels (though I really dug the originals). Of course, in my humble opinion, the best ambient sound track ever has to “Crockett’s Theme” from Miami Vice. I don’t care about the allegators or the fashion, it is a damn travesty that this beautiful piece of music wasn’t ported over from the television show into the big screen adaptation.