Advertisements
    Advertisements
  • Following Us

  • Categories

  • Check out the Archives









  • Awards & Nominations

  • Advertisements

Non-Review Review: Always Be My Maybe

Perhaps Always Be My Maybe is a more accurate reminder of the romantic comedy.

Much digital ink has been spilled on the state of the romantic comedy as a genre, particularly in the context of the streaming wars. Many critics and observers have lamented the death of the mid-budget movie at the American box office, citing the romantic comedy as one of the genres most obviously affected. However, there were a number of hopeful signs of life in the genre in recent years. Netflix has been consciously investing in these sorts of films, with internet favourites like Set It Up or To All the Boys I’ve Loved Before. (Tellingly, Netflix became the international home for Isn’t It Romantic?)

The script could use a punch-up.

However, the genre also performed robustly in cinemas with Crazy Rich Asians becoming a breakout success story for Warner Brothers and sparking a lot of excitement and interest around the genre. In fact, even Late Night looks like it might do something similar for the related “woman at work” subgenre; although its box office success seems much less assured, critical response is very positive. As a result, it seems like reports of the death of the romantic comedy and similar works have been greatly exaggerated. There is life in that old genre yet, whether theatrically or streaming.

The arrival of Always Be My Maybe underscores at least one factor in the success of breakout hits like Crazy Rich AsiansSet It Up or Late Night. A lot of the modern attention on the romantic comedy genre is focused on exceptional examples of the genre; films within the genre that are very, very good. In contrast, Always Be My Maybe feels like something of a grim corrective. It is perhaps more representative of the romantic comedy genre as it tended to be, rather than evoking the popular memory of it. This is to say that Always Be My Maybe is occasionally charming, largely derivative, and generally quite bland.

I left my heart in San Francisco.

Continue reading

Advertisements