• Following Us

  • Categories

  • Check out the Archives









  • Awards & Nominations

Do We See Too Much of a Film Before It’s Released?

Last month I bemoaned the fact that trailers give away too much of a film, but I’m starting to wonder if it isn’t just the general way that the Hollywood publicity machine works. I bring this up because I’ve been thinking a bit about Inception, which in opening this week. With the exception of the (rather excellent sounding) trailer, I’ve been trying really hard not to spoil the film for myself. And, in attempted to so, I’ve only really started to notice just how much of a movie we put on-line before its official release.

The internet is flooded with Inception clips...

Continue reading

G.I. Joe teams up with Uncle Sam…

I’ll admit it. In my defense, I’m suitably ashamed. But I am a little bit interested in G.I. Joe: The Rise of Cobra. Yes, I know – deep down in my heart – that it will be terrible. No, I was not a fan of the television show, nor the toys – so I have no defense. I am a fan of Christopher Eccleston and I always have been, so my faith in him is on the line. And Stephen Sommers is the guy behind the two really good Mummy films, right? Still, the most interesting aspect of the production (amid all the rumours and gossip, the leaked reviews – both good and bad) is the approach that the studio is taking to marketing. Some movies – like The Dark Knight or Tron: Legacy or Cloverfield – go the subtle, nuanced approach of viral marketing. They create an emersive, engaging experience. G.I. Joe, on the other hand, is not subtle. The marketing team seems to be hammering home on single message: if you don’t dig this movie, you just ain’t patriotic enough.

No Dennis Quaid, you can't out act him... He's Christopher Eccleston!

No Dennis Quaid, you can't out act him... He's Christopher Eccleston!

Continue reading