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Are the Razzies Out of Touch?

People are probably still analysing and analysing the Oscar nominees announced yesterday. I’m still formulating my opinion on the bunch – generally it’s a safe selection, but a reasonable safe selection – I thought I’d take a look at the other great annual awards ceremony. No, not the Olympics. No, not the Golden Globes. No, not even the Winter Olympics. The Golden Raspberry Awards – or Razzies, as they are affectionately known – are announced at this time of year, typically stealing a tiny percentage of the Oscars’ thunder. This year they announced the day before and gave us an eclectic line-up. For those unfamiliar with the Razzies, the idea is celebrate the worst that exists in film. However, part of me wonders if the Razzies have escaped the scrutiny that has long been a part of analysing their bigger brother: are the Razzies out of touch with the common movie-goer?

They've even got a cool little statue thing going on!

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Hell Hath No Fury Like a Critic Scorned…

So, G.I. Joe didn’t get screened for critics as part of Paramount’s unusual marketing. I’m miffed. I’m ticked off. I think it’s a bad omen.

I’m also (apparently) a damnsight more professional than the huge number of film critics out there. Apparently the fact that most of them haven’t seen a frame of it, a huge number of professional film critics are panning the movie.

Are critics a bigger threat to Joe than Destro?

Are critics a bigger threat to Joe than Destro?

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G.I. Joe teams up with Uncle Sam…

I’ll admit it. In my defense, I’m suitably ashamed. But I am a little bit interested in G.I. Joe: The Rise of Cobra. Yes, I know – deep down in my heart – that it will be terrible. No, I was not a fan of the television show, nor the toys – so I have no defense. I am a fan of Christopher Eccleston and I always have been, so my faith in him is on the line. And Stephen Sommers is the guy behind the two really good Mummy films, right? Still, the most interesting aspect of the production (amid all the rumours and gossip, the leaked reviews – both good and bad) is the approach that the studio is taking to marketing. Some movies – like The Dark Knight or Tron: Legacy or Cloverfield – go the subtle, nuanced approach of viral marketing. They create an emersive, engaging experience. G.I. Joe, on the other hand, is not subtle. The marketing team seems to be hammering home on single message: if you don’t dig this movie, you just ain’t patriotic enough.

No Dennis Quaid, you can't out act him... He's Christopher Eccleston!

No Dennis Quaid, you can't out act him... He's Christopher Eccleston!

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