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Non-Review Review: Isn’t It Romantic?

Isn’t It Romantic? is a movie that seriously misjudges its own premise.

At the heart of Isn’t It Romantic? is a fairly solid observation. The conventional romantic comedy has seen better days. The genre enjoyed a boom in the nineties, largely driven by the star power and charisma of actors like Sandra Bullock, Julia Roberts, Meg Ryan and Tom Hanks. It is no surprise that Isn’t It Romantic? opens with the familiar chords of Roy Orbinson’s Pretty Woman and then cuts to a childhood memory of the lead character watching Pretty Woman. In recent years, the genre has gradually been squeezed out of cinemas. It is no longer the cultural force that it once was, with a handful of notable exceptions. Isn’t It Romantic? positions itself as part of a larger discussion about the state of the genre.

He will, in fact, take you to the candy shop.

However, Isn’t It Romantic? approaches this issue in a very strange way. Typically, genres that have been marginalised or pushed to the fringes respond with a level of introspection and analysis; think of Unforgiven with westerns or even Cabin in the Woods with schlocky teen horrors. The idea is that the genre can take itself apart and put itself back together. On the surface, Isn’t It Romantic? seems to be positioning itself as this sort of movie. Indeed, a significant portion of the movie’s stretch of set-up is given over to an extended sequence of the lead character working through the tropes and rhythms of, and the problems with, the romantic comedy genre in almost excruciating detail. Isn’t It Romantic? seems to position itself as an autopsy.

However, it very quickly becomes clear that beyond pointing out these tropes, Isn’t It Romantic? has very little interesting to actually say about them. If the film genuinely believes that the genre is dead, then Isn’t It Romantic? opens as a public autopsy before morphing into a strange act of cinematic necrophilia.

The best laid plans.

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