I published a new In the Frame piece at The Escapist this evening. Because it was Labour Day on Monday, officially marking the end of summer, it seemed like an appropriate opportunity to take a look back on the summer from a decade ago. The summer of 2011 was arguably the blockbuster movie season that defined the modern cinematic landscape.
Many observers would trace the root of the modern blockbuster era to the summers of 2008 and 2012 with epoch-defining smash hits like Iron Man and The Dark Knight or The Avengers and The Dark Knight Rises. However, these movies were exceptional. They were seismic. Doing something like that was an innovation and a miracle. However, the key for Hollywood is to find a way to make these sorts of models sustainable and reproduceable. That is why 2011 was such a big year, because it marked the season that Hollywood found a way to mass produce movies like Iron Man and The Dark Knight.
You can read the piece here, or click the picture below.
Filed under: On Second Thought | Tagged: blockbusters, captain america: the first avenger, Cowboys & Aliens, green hornet, green lantern, marvel, thor, X-Men: First Class | 2 Comments »
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