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When Cinemas Strike Back…

Hmm… I knew there wasn’t good news on the horizon when Disney announced they were steamrolling ahead with their plan to truncate the cinematic run of Tim Burton’s upcoming Alice in Wonderland adaptation. Obviously driven by the home entertainment market (and the fact that parents would be look for distractions for the kids as the summer holidays approach), they want to release the DVD 12 weeks after the movie premieres, rather than the standard 17 weeks. As you can imagine, this has ticked off the cinemas who make more money the later into a film’s release you see it, so it looks like we may have a boycott – in the UK at least. 95% of 3D screens may not be showing it. Including Cineworld, the largest cinema in Dublin.

Through the looking glass but not necessarily on the big screen...

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