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New Escapist Column! On the Future of “Star Wars” on Streaming…

I published a new piece at The Escapist yesterday. With the announcement that Star Wars is launching a Bad Batch television series off the back of The Clone Wars, it seemed like a good opportunity to take a look at why the franchise’s future might lie on streaming.

To a certain extent, Star Wars has suffered because it is no longer a pop cultural monolith. It arguably hasn’t been a monolith since the release of The Empire Strikes Back in 1980. Since then, Star Wars has built a fanbase populated by different audiences who want different things from the franchise. There are a lot of problems with The Rise of Skywalker, but at least part of the problem comes down to the fact that the film tried to avoid offending anybody and so satisfied nobody. Streaming offers a chance for Star Wars to be multiple things, to multiple people.

On streaming, freed from the burden of being a box-office-record-smashing success, Star Wars has the opportunity to be more experimental and more bold. It can also specifically target particular segments of its diverse fanbase, offering a little something for everybody while still potentially offering room to grow and expand. If managed wisely, Star Wars is in prime position to make the jump from big screen to small screen.

You can read the piece here, or click the picture below.

One Response

  1. Oh, this is so totally in my wheelhouse. I’m looking forward to reading it.

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