I published a new In the Frame piece at The Escapist this week. This week saw some controversy with Netflix announcing – and then swiftly walking back – plans to cut down on password-sharing among users.
This gets at something fascinating about the challenges facing the company going forward in an attempt to maximise profitability. The urge to monetise shared accounts makes sense, but it also risks alienating users at a time when the company is trying to transition into a more traditional ad-supported model. Cutting off access to Netflix for users – especially the younger users disporportionate affected by such a clampdown – would be a very risky move for the company.
You can read the piece here, or click the picture below.
Filed under: Movies | Tagged: advertising revenue, clients, films, netflix, password sharing, passwords, subscribers, Television, userbase, users | Leave a comment »
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