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Tell Them I’m Coming: The Power of a Tagline…

I have a confession to make. I have never seen The Limey. It may seem like I’m overreacting with that shameful confession, being only one of millions of film fans who have somehow stumbled through life without ever seeing that particular relatively unimportant Steven Soderbergh film, but let me put this in context. A good few years ago, I was browsing the video store and I stumbled across the relatively bland cover to the film, which smacks of an old-school exploitation vibe. On it, a very old (yet nevertheless bad ass) Terence Stamp is taking a moment out of what seems to be some very important business to have a quick sly cigarette (very much a politically correct faux pas these days). Anyway, it wasn’t that image which struck me of itself. It was the tagline. “Tell them I’m coming,” Stamp’s voice seemed to read the promo aloud to me. And, strangely, despite the fact I left the videostore without it, that tagline has stayed with me.

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