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What Does It Take To Get You To See a Movie Twice In the Cinema?

Going to the cinema is expensive. In fact, it’s been getting progressively more expensive these past few years, which seems to be a contributing factor in steadily decreasing theatre attendance. (The behaviour of fellow patrons and lax enforcement of basic cinema etiquette might be another.) Still, there’s something inherently romantic about a trip to the cinema, seeing the lights go dark and the images projected on a big screen, as they were intended to be seen. While a home cinema system offers its own perks, there’s just something inherently appealing about the real deal. Last Friday, I had the pleasure of seeing Cabin in the Woods with my better half – the second time I’d seen the film. I very rarely double-dip on cinema trips, but there were a variety of factors that alleviated my guilt. What does it take you to see a film more than once in a cinema?

Cinema is a cottage industry...

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