Hmm… Last year I wasn’t so sure about 3D being the future of movie-making that everyone was lauding it it to be. And, being honest, part of me is still on the fence. The two biggests revolutions in the distribution of popular cinema have been the advent of sound and the introduction of consistent and effective colour. Home media is probably third, but that’s probably not what the major studios want to hear as they attempt to milk every possible cent out of the big screen in this era of pirated movies and downloads and such. Avatar pretty much knocked the digital 3D thing out of the park and demonstrated that the concept had a life beyond kids flicks like Coraline and Monsters vs. Aliens (the only time I mention those two together, I promise) and horror flicks like My Bloody Valentine and The Final Destination. James Cameron has taken what Alfred Hitchock memorably derided as a seven-day fad and made it matinee fare. And, of course, Hollywood has noticed. Clash of the Titans, one of the early summer blockbusters this year, is being reworked into 3D before release – probably as a direct result of Avatar’s success. Still, if 3D is to be as huge a game changer as colour or sound was, it needs to become the norm for films produced – it needs to become dominant. So when we are we going to see 3D prestige pieces?
The way things are meant to 3D?
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