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How Studios Put Together Valentine’s Day…

News broke last week that Julia Roberts received $500,000 a minute for her screentime in this year’s romantic ensemble comedy Valentine’s Day. Yes, for six minutes of screentime, she got $3m (which really doesn’t seem that impressive without the zeroes – so $3,000,000). However, that wasn’t the most interesting part of the coverage of the movie – well, at least for me. A bit of commentary revealed how Hollywood can attract so many big names under one matinee sign (which is, undoubtedly, a key part of the movie’s success).

Here's to you, Mrs. Roberts(on)...

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