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New Escapist Column! On the Pre-Packaged Cult Appeal of “Cocaine Bear”…

We’re launching a new column at The Escapist, called Out of Focus. It will publish every Wednesday, and the plan is to use it to look at some film and television that would maybe fall outside the remit of In the Frame, more marginal titles or objects of cult interest. This week, we took a look at the release of Cocaine Bear, which is an obvious attempt to manufacture a cult hit.

On one level, it seems like a fool’s errand to try to build a movie with the express purpose of making a cult hit. After all, cult hits only grow organically, often over years and through home media or television. However, changes to the industry – including the collapse of home media and the decline of linear television – make it very difficult for movies to find that sort of niche. Cocaine Bear feels like a movie designed with that understanding in mind, a film very consciously pitched towards streaming virality as much as theatrical box office.

You can read the piece here, or click the picture below.