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New Escapist Column! On Hitting “Peak Marvel”…

I published a new In the Frame piece at The Escapist this evening. With the reports that Disney+ will only be streaming two Marvel shows this year and the decision to move The Marvels out of summer and into November, it’s interesting to contemplate whether we’re already past “Peak Marvel.”

“Peak Marvel” is a reference to “peak oil”, referring to the point at which production reaches its apotheosis, where there is so much content being produced that it is unsustainable for any number of reasons. The Marvel Cinematic Universe remains one of the most successful multimedia franchises ever, but it has been flooding the market for the better part of two years. There are signs, both in the wider industry and within the brand itself, that this model is not sustainable. The question is what comes next.

You can read the piece here, or click the picture below.


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