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New Irish Independent Column! On “Willow” and Disney’s Fantasy Pitch…

I published a new piece at The Irish Independent this evening. With the release of Willow on Disney+ this week, it seemed like a good opportunity to take a look at what the show means for the Disney brand, and why it is so important to the company going forward.

The past couple of decades have seen an explosion in fantasy film and television: Harry Potter, Lord of the Rings, Game of Thrones. However, studios have quickly discovered that audiences aren’t necessarily enthusiastically engaged with fantasy, struggling to connect with the genres. Studios like Disney have invested millions trying to tap into that audience, with numerous high-profile failures. Willow represents the latest attempt by Disney to craft a live action fantasy universe with a built-in fanbase, and the company is using the same playbook that it did with Star Wars.

You can read the piece here, or click the picture below.

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