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The Day That 2D Died…

I’m not going to bore you with another 3D post. In short, my opinion is thus: I’m not outright against it, but recognise it is a cynical money-making plow that has yet to really add anything to any movie (with the possible exception of Avatar). I just noticed something today which indicates we may have hit the tipping point. And it isn’t the news of an Oscar-baiting drama like Precious being rendered in 3D like I thought it might be. It’s the fact that Clash of the Titans is being advertised as “also in 2D”. It’s in small print in all the ads, but it seems to suggest that the standard movie-viewing experience has now become the smaller, optional one. Something for the cinema-completest rather than the default way of viewing the film. I remember not even last year when rendering a movie in 3D was a selling point of itself, a quirk. Now it appears that we should be treating it as standard for these films, with the 2D screenings being essentially sideshows and extras.

Some would rather stare at Medusa's face than watch the satndard 2D version...

I’m fairly sure that Avatar may have used the same “also available in 2D” line, but there’s a huge difference between Avatar and Clash of the Titans. It might not seem much (in fact, it likely seems very little), but this I think this may be the moment that the impact of 3D has truly sunk in for me, with 2D screenings now being a curiousity and an afterthought, with 3D the norm rather than a bonus.

17 Responses

  1. One day we will tell our kids that “we were there”

  2. If the movie industry has any artistic ambition at all (and not just the monetary one it has at present) it would let post-production 3D rendering die. If a movie was filmed in 3D, with 3D camera then fair enough it has artistic merit but this making it 3D for the sake of it afterwards is just plain wrong.

    Unnecessary 3D is really starting to p*ss me off!

    • Ah yes, but it costs money to shoot in 3D and (somehow) less to render in post-production. It’s like what happened a lot after The Dark Knight was a breakout Imax hit and films like Star Trek tried to capitalise. It’s expensive to actually film in the format, but you can simply broadcast it on a larger screen at little extra cost.

      I’d be happy to see 3D saved for films that need it. But like that’s gonna happen.

  3. NOOOO!!!
    Say it ain’t so. I’m a huge movie buff but I also have an eye condition that makes it extreamly painful to watch 3D. And before you ask no I can not get glasses or lazer surgery. I kinda forgot about it until I went to see Avatar and I sat there for 3 hours with a terrible headache and streaming eyes. I would have walked out except I was with the boyfriend.
    I love going to the cinema, this is so unfair, I know everyone else wants it, but did they not think of little old me??

    It is a really cynical ploy from hollywood, but I can kind of understand if they are trying to compete with illegal downloads.

    • Tell me about it. I wear glasses. You can sit the googles on the tip of your nose and stare through two sets of lenses, but I can’t help be feel I’m not getting the benefit of the 3D. How long before Specsavers start offering perscription 3D glasses?

  4. Over 15% of the average movie going audiences cannot see 3D if they have a minor squint or they are colour blind etc

  5. I’m not a fan of it at all. I actually purchased tickets for myself and my son to see How To Train Your Dragon and the woman automatically gave me the 3D time. I corrected her and said that that was the wrong time and we didn’t want 3D and she looked at me like I had just told her I shat myself.

    Aside from Avatar as well, I’m not impressed, and don’t care for it and won’t be seeing anything with 3D attached to it.

  6. On a sidenote from this topic, if you ARE going to do a 3-D movie… shoot in 3-D… the upconversion method for the point of just having a 3-D movie is ridiculous as well.
    I do agree with you. The 3-D thing is stupid. It should be reserved for certain movies. But with the advent of 3-D home TV, it’s inevitable… unless there’s no market for it and the studios shy away. I personally love having all the new gadgets in my house and have no desire to own one of the 3-D TV’s.

    • Yep, watching movies at home is very different from going to the cinema, at least with a big family like mine. You pause, members get wine/crisps/have a smoke etc fairly regularly, and come back in – I know putting on and taking off glasses isn’t the most ridiculously surgical operation in the word, but it does seem like a hindrance. And I love my gizmos too. I love HD, even though (as mentioned above) I wear glasses.

      • Couldn’t agree more… I have 2 young ones and am a smoker so we have to pause and rewind all the time. Probably is the biggest reason why I don’t do reviews on my site. I’m current with movies but it’s on the DVD end… don’t get to the movies too much… I can’t even go to see a Tarantino film because they’re so long and I end up needing 2 smoke breaks during the film and I miss parts… and I don’t want 3-d at home. I have a big TV and it can’t even recreate the experience. I’d argue IMAX is the closest thing that can.

  7. What’s even worse about some of these 3D films is that 3D was purely an afterthought. Instead of making the films with it in mind and trying to achieve the effects which will deliver the best possible 3D experience, some of the recent features have simply seen the fiscal benefits and applied it as a last minute gimmick.

    • Yep, I’ve heard that Clash of the Titans 3D is so bad you could watch it with your glasses off and never notice.

  8. I heard that too – Apparently it’s just not worth the effort of those bulky glasses! 🙂

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