In 2000, Marvel did something genuinely bold with one of its pop culture icons. Of course, the early part of the last decade saw a breath of fresh air at the House of Ideas, with iconic and influential (and occasionally iconoclastic) runs on books like New X-Men, Fantastic Four, Amazing Spider-Man, X-Statix, Punisher and other titles like Daredevil or Alias. However, the formation of the Ultimate line of comics was perhaps the most significant creative gamble taken at the time. The idea was simple, and the timing perfect. With Sam Raimi’s Spider-Man around the corner, and Bryan Singer’s X-Men proving that superheroes were the stuff of summer blockbusters, it seemed like a perfect opportunity to launch a line of books that would be easily accessible to new readers, free from decades of tangled continuity and plot developments.
And, appropriately enough, the character chosen to spearhead this new line was arguably Marvel’s most iconic character, Spider-Man.
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