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Non-Review Review: This is the End

There’s a moment about half-way through This is the End when our bunch of celebrities are starting go stir-crazy, as they brave the apocalypse inside James Franco’s surprisingly fortified house. In the strange combination of idle boredom and growing madness, the group decide to improvise a trailer for the non-existent sequel to Pineapple Express. It is complete nonsense, but there’s a strange energy and a warm sense of humour to their “sweded” version of a Hollywood comedy, complete with remote-control car chases and homemade props.

It feels like something that only these actors would get – it’s just a bunch of people hanging out, fooling around, making the most of the materials available to them do something which feels incredibly niche. It’s a weird balance of something so experimental and so niche that it’s almost definitely a piece of post-modern art. (The movie even features an early scene of pretentious James Franco gleefully arguing that everything is art – even Jay Baruchel.) On the other hand, it’s accessible and fun, managing to seem – simultaneously – like an incredibly niche and charmingly broad piece of film.

It’s also pretty damn funny.

... and I feel fine...

… and I feel fine…

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