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What Does Box Office Failure Even Mean these Days?

It’s already happening. We’re already calling Kick-Ass a failure. Even though it managed to narrowly slide into first place at the US Box Office over the weekend, there are tonnes of pundits ready to dogpile on top of it and describe it as the most epic kind of failure. It seems to be a cyclical experience every time that a big geek film emerges, that has experienced a large amount of pre-release hype on the old interweb: Snakes on a Plane, Watchmen and Grindhouse among others. So how come Hollywood keeps pandering to a niche that never seems to show up?

Did Kick-Ass get its ass kicked? Should we call it Ass-Kick?

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The “Twitter” Effect

I don’t have a twitter account. Until earlier this year, I didn’t have a blog. I’m not a slow technological adapter, but I don’t pretend that I am the fastest either. I don’t do facebook, linkedin or bebo, among others. Apparently I am way behind the times. Anyway, it’s always fun to watch the sociological impact of these new multimedia methods of keeping in touch and how they find themselves harnessed (whether intentionally or not) to the service or detriment of established traditional media. Paranormal Activity is the latest movie to benefit the Twitter Effect.

Is it a phantom effect?

Is it a phantom effect?

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