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Watch! Alfred Hitchcock Presents a PSA About Texting At the Movies

I’m quite looking forward to Hitchcock, the trailer of which premiered last week. The marketing team have sent around this lovely PSA, in which Anthony-Hopkins-as-Hitchcock lets us know his stance on texting in the cinema. It’s written in the dry punning style of Hitchcock, and I like Hopkin’s deliver – it’s not really an accent, just an attempt to emulate Hitchcock’s rhythm of speech.

As for the video itself, it looks – ironically enough – like it was shot on a mobile phone. But, considering the fact that it’s being pushed so widely, I assume that’s the intent. (Indeed, it would have been interesting for the trailer to end with a smash cut of somebody turning off the mobile.

Still, it’s a light and fun piece of marketing, and one I can easily get behind. Although I wish I could say that texting in a theatre was the worst thing I’ve had to put up with.