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What Does Box Office Failure Even Mean these Days?

It’s already happening. We’re already calling Kick-Ass a failure. Even though it managed to narrowly slide into first place at the US Box Office over the weekend, there are tonnes of pundits ready to dogpile on top of it and describe it as the most epic kind of failure. It seems to be a cyclical experience every time that a big geek film emerges, that has experienced a large amount of pre-release hype on the old interweb: Snakes on a Plane, Watchmen and Grindhouse among others. So how come Hollywood keeps pandering to a niche that never seems to show up?

Did Kick-Ass get its ass kicked? Should we call it Ass-Kick?

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