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New Irish Independent Column! On James Cameron’s Big Bet on “Avatar: The Way of the Water”…

I published a new piece at The Irish Independent this evening. With the looming release of Avatar: The Way of Water, it seemed worth taking a look at James Cameron’s approach to the sequel.

Over the past few years, it has become quite common for critics to argue that Avatar has no cultural footprint, that nobody can remember the names of its leads or it villains. This is interesting, because it offers a very modern conception of a “cultural footprint”, one that makes sense after decades of comic book movies have imprinted characters like Thanos and Doctor Strange on the public consciousness. Cameron isn’t releasing a blockbuster to compete with these films. Instead, he’s hoping that his sequel can make money by appealing to an older ideal of the cinematic experience.

You can read the piece here, or click the picture below.

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